Coors Light Made Beer-Flavored Lollipops For March Madness

March Madness really does take on a type of frenzy that has no comparison. Between rabid fan bases cheering on their alma maters to passionate participants in bracketology, the NCAA college basketball tournament bring about some rowdy energy.

Coors Light is known for being a go-to cold one and is looking to bring more chill to the March Madness hype this year. It just so happens they’re doing so in the most unconventional way — I’m talking about beer-flavored lollipops.

Enter the Chillollipop, refreshing beer-flavored lollipops that Coors Light developed to add some calm to the rowdiness.

Starting today through the end of the NCAA basketball tournament, Coors Light and basketball fans can purchase a six-pack of Chillollipops at shop.coorslight.com for $3.17.