Coca-Cola Drops New Limited Edition K-Pop Flavor

Today, Coca-Cola unveiled its latest addition to the Coca-Cola Creations series, Coca-Cola K-Wave Zero Sugar, marking the second release for 2024. This limited-edition flavor is a tribute to the unwavering passion of K-Pop fans for their favorite artists. Offering both digital and physical experiences, Coca-Cola K-Wave Zero Sugar aims to unite fans and idols in a shared celebration of Real Magic.

Coca-Cola K-Wave Zero Sugar captures the essence of K-Pop devotion, providing a Coca-Cola taste infused with a burst of what the brand called “fruity-flavored K-Pop magic.” The hope is that K-Pop enthusiasts will relive the excitement of their fandom with every sip.

As part of the launch, three prominent K-Pop groups — Stray Kids, ITZY, and NMIXX — along with J.Y. Park, the founder of JYP Entertainment, collaborated to produce the ultimate K-Pop anthem song and music video titled “Like Magic.”

Fans can engage in the “Like Magic” Fan Music Video AI Experience, an AI-powered journey allowing them to immerse themselves in a K-Pop music video alongside their idols. Soon to be featured in the Digital Experience, fans can personalize their cameo by incorporating their voice, name, and face into various segments of the anthem song music video. The personalized videos can be easily shared on social media.

To further boost the excitement around the new release, Coca-Cola Creations will host the epic K-Wave concert <Inkigayo> on June 2, featuring performances from JYP Entertainment artists, including Stray Kids, ITZY, and NMIXX. Coca-Cola’s channels will be providing additional details regarding the concert.

The launch of Coca-Cola K-Wave Zero Sugar also includes an exclusive collaboration with PRIVATE POLICY, offering a fan-focused collection of apparel and accessories. The collection, featuring items like t-shirts, hoodies, dresses, hats, jewelry, and belts, is now available for pre-order at privatepolicyny.com.