In collaboration with Perfect Day, the world's first animal-free dairy protein producer, Mars, the creators of some of the world's most famous and delicious candy like Snickers and M&Ms, has developed an animal free, earth friendly and lactose free chocolate called CO2COA.
The name has me stuck right now, though. It's a play on the reduction of greenhouse gas emissions (CO2) and Alliance-Certified cocoa. So when you say the name, I think you just call it "cocoa" and maybe not "CO-2-CO-UH" like I did?
Even though it doesn't have lactose (or cholesterol, while we're on it), Mars is promising that silky smooth chocolate we're all familiar with. The packaging itself is too nice for it not to taste good anyways.
The Mars company has a much wider goal for this move that goes beyond just providing a lactose free option for their consumers.
“CO2COA is another example of how Mars continues to think and act differently to help create the world we want tomorrow,” said Alastair Child, Chief Sustainability Officer, Mars Wrigley. “From certified cocoa and a reduction in CO2 emissions to animal-free dairy, CO2COA was thoughtfully designed as we work to achieve net zero greenhouse gas (GHG) emissions across Mars’ full value chain by 2050.”
This is just another one of Mars' steps to reduce GHG emissions across the company with paper packaging on German candy bars such as Ballisto or recycling guides on Orbit gum, and even announcing that Mars bars sold in the UK, Ireland and Canada will be certified as carbon neutral by 2023 — just one year from now.
The CO2COA bar is available online today while supplies last.
Help reduce green house gasses while eating delicious chocolate as a reward for it? It's a win-win.
