I don't know when coffee's dark color became such an issue, but apparently CLR CFF felt the need to flip the entire essence of coffee by making it clear.
That's right, this Slovakian-made Clear Coffee looks like a bottle of water, so we can only imagine the mind fuck when you take a sip and the caffeine hits you.
Back in 2015, Clear Coffee tried to get off the ground on Indiegogo, except they only raised 466 euros, when their goal was 35,000 euros. That's not a great number, and you would think that shows that it's not a product people are flocking toward, but they kept at it, and it's now a reality.
One thing that does sound dope about the Clear Coffee is the advertised claim that it won't stain your teeth.
Heavy coffee drinkers know that stained teeth are a big problem, so in that respect, this clear coffee would be welcomed.
Probably the biggest knock, right off the bat, would be that its caffeine content is pretty weak, with only 50 miligrams per bottle. To put it into perspective, that's a little more caffeine that a can of Coca-Cola (34 mg) but far below a Pike (235 mg, tall) at Starbucks.
Other than saying they use "High quality fresh roasted Arabica beans," Clear Coffee has been pretty tight-lipped about their brewing process. Therefore we don't know exactly why it's clear, but the end result is still trippy.
While there doesn't seem to be much use for the coffee other than the lack of stains, it is an interesting concept. At the very least, you'd be able to freak out your coffee-drinking friends.