Are you willing to pay up to $100 for chocolate flavored toothpaste? Theodent thinks so. The oral care company’s toothpaste is made with a patented substance derived from the cacao plant. The substance, called rennou, is supposedly non-toxic, safe for kids, and not harmful if swallowed. Best of all, since it’s derived from cacao, it makes your tooth-brushing taste like dessert.
The toothpaste is fluoride free, using theobromine, calcium, and phosphate to create a natural alternative. Theodent also claims that these compounds not only clean teeth, but actually build up your enamel, making your pearly whites even stronger. Oh boy, ma!
As for why it costs such a steep price remains to be seen. The classic toothpaste claims to only cost $10, but is currently unavailable for purchase on Theodent website. Conveniently, the Theodent 300 -- the extra strength paste with extra high doses of rennou -- costs $99.99. Packs quickly raise the price even higher.
So what do you think? Is it worth it to have your breath taste faintly like chocolate all the time?