Chipotle is adding chorizo to select restaurants, the chain's first new menu item since 2014.
The meat, a blend of pork and white-meat chicken, will be seasoned with paprika, toasted cumin and chipotle peppers. It was first unveiled in Kansas City, Mo. last year and was popular according to executives, but with the chains E. coli scare, the widespread menu expansion was delayed.
Burrito lovers can find the protein in Columbus, Ohio; Sacramento, California; San Diego, some New York units in Manhattan, one Denver restaurant and the Chipotle in Washington, D.C’s Dulles International Airport.
It’s not common for Chipotle to add a new menu items. This new menu item is the first since 2014 when the organic tofu item, Sofritas. That was the first new menu item since 2005.
In a statement announcing the chorizo this rarity was addressed. “Since we opened the first Chipotle 23 years ago, our menu has changed very little, and our focus has been on constantly improving the quality and taste of the food we serve,” said Steve Ells, founder, chairman and co-CEO of Chipotle. “While we have never been opposed to changing our menu, we only do so when we think there’s an opportunity to add something that is really unique but that fits within our overall menu, and where we can find ingredients that meet our high standards.”
The menu addition comes after Chipotle's announcement of Chipotopia, their new summer rewards program.
Chipotle expects the new menu item to be available nationwide starting in the fall.