Busch Light Upcycles Its Cans By Teaching Fans How To Make a Beer Can Guitar
Busch Light is getting in on the upcycling trend. The official beer sponsor of CMA Fest has developed a manual to help fans turn their empty cans into a handcrafted mini-acoustic guitar that really plays.
With the help of craftsman Logan Elliott, Busch Light has created a step-by-step guide to teach fans how to build their own acoustic guitar out of Busch Light cans at home. Anyone with a 30-pack of Busch Light and a toolbox can make their own guitar to play all summer long.
“The stories of our fans’ lives are really told over two things: country music and cold Busch Light. We want to bring country music experiences and opportunities to our community in ways they’ve never seen before,” said Krystyn Stowe, Head of Marketing, Busch Family Brands at Anheuser-Busch. “We know Busch Light drinkers are avid and expert DIYers, so asking them to build an iconic country instrument from empty Busch Light cans is exactly the kind of challenge we hope makes their eyes light up.”
Beer can guitars stem from cigar box guitars, an inexpensive, DIY instrument popular in America since the 1800’s, according to the Journal of Design History. When actual instruments were too expensive or difficult to obtain, resourceful Americans used the materials around them to create these inspired designs. As a celebration of this history and the music played on these DIY instruments, fans can create their own Busch Light Guitar.
This announcement comes on the heels of the brand’s official entry into country music. In June, the it unveiled a full roster of country artists it will support in 2022 – Ashland Craft, BRELAND, HARDY, Jordan Davis, Matt Stell, Priscilla Block and Riley Green. To further demonstrate its commitment to country, Busch Light joined the genre’s biggest festival this year as the Official Beer Sponsor of CMA Fest. To learn more and download a step-by-step guide to build your own Busch Light Guitar, visit https://www.busch.com/CountryGuitar/.
