Remember when coffee used to be a measly 25 cents? No? Yeah, we don't either.

But you know who does remember? Burger King -- kind of. The fast-food giant might not have sold coffee for just a quarter until recently, but they DO know how much of a draw ridiculously cheap coffee can be.

In case you haven't heard, the company is celebrating their new coffee blend, named BK Smooth Roast Coffee (how . . . er, clever), with a major 25-cent promotion.

The promo lasts until March 10th at participating Burger King restaurants worldwide; 12-ounce cups of their new coffee will be just 25 cents.

And if that's not good enough, the new coffee blend is, according to a press release, a "custom 100 percent Latin American arabica bean blend," which has been blended by Seattle's Best Coffee.

Alright, coffee aficionados. Just a quarter for a cup of morning Joe is hard to beat. But will it be good coffee? We're not too sure, as Mickey D's already beat them to it.