Burger King Japan Serves Up A ‘Pickleball Burger’

According to SoraNews24, Burger King Japan is stepping onto the pickleball court with a culinary serve that’s as bold as the sport itself. In celebration of its new partnership with the Japan Pickleball Federation (PJF), the fast-food giant has unveiled the limited-time Pickleball Burger, launching on May 30.
This unique creation features three flame-grilled 100% beef patties nestled between specially crafted rice buns. These buns are the result of a collaboration with Kyoto, Japan’s esteemed rice shop, Hachidaime Gihey, combining select white rice with Kin-no-Ibuki brown rice to enhance the burger’s flavor profile.
True to its name, the Pickleball Burger doesn’t skimp on pickles—eleven slices are layered between the meat and rice, offering a tangy counterpoint to the savory beef. Priced at 1,790 yen (approximately $12.28 USD), this burger is a nod to the sport’s growing popularity in Japan.
Burger King’s sponsorship will be prominently featured at upcoming pickleball events, including the PJF Pickleball Japan Open in Sasebo, Nagasaki, and the PJF Pickleball Japan League Burger King Cup in Tokyo’s Ariake district.