Burger King: Grilled Cheese Sandwich

bk_netherland_grilled_cheese

Netherlands Burger King is seriously bringing the heat, this time to a piece of cheese. Literally, just the piece of cheese. They’ve presented a two-item series of “Grilled Cheese” sandwiches, where they flame-grilled a piece of cheese and slide it between the chicken or burger-meat and the rest of the toppings. Not really sure how I feel about it just yet, especially with their off-beat video spots they’ve paired with it. (PicThx Burgerbusiness)

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