In one of the most unexpected team-ups ever, Ben Affleck directs the commercial behind Ice Spice’s new fall Dunkin’ drink called MUNCHKINS. Along with the new beverage, the commercial highlights post-production company, Artists Equity.
“Pumpkin spice season has gotten a bit predictable lately, so we sought to help our friends Ben Affleck and Ice Spice to create a new pumpkin obsession that only Dunkin’ can offer,” said Jill McVicar Nelson, Chief Marketing Officer at Dunkin’.
Ice Spice’s MUNCHKINS blends Pumpkin MUNCHKINS and Frozen Dunkin’ Coffee for a delicious pumpkin-flavored drink. The commercial premiered at last night’s MTV Video Music Awards. The concept revolves around a humorous take on the two celebrities as they brainstorm over the next big Dunkin’ product. Inspired by Ice Spice’s “munch” phrase, the MUNCHKINS Drink was born.
Artists Equity is the mastermind behind the production and post-production for the commercial. It's the first official campaign between the company and Dunkin’ since their partnership was formalized following the Super Bowl.
“I’ve always been a Dunkin’ girl!” said Ice Spice. “Collaborating with Dunkin’ and Ben Affleck on this spot was a dream. The drink has a fun twist, a little something in the name for my fans, too. I can’t wait for everyone to try it.”
The MUNCHKINS Drink is made with Frozen Coffee and Pumpkin MUNCHKINS Donut Hole Treats that are topped with whipped cream and caramel drizzle. You can try it today for a limited time while supplies last.