Watch Taco Bell Make an Edible QR Code [VIDEO]

They’re not printing QR codes on your taco shells…yet.

Taco Bell, along with ad agency Draftfcb Orange County have created a QR code made of lemons and avocados. The interesting art project comes as a support for Taco Bell’s new Cantina Bell menu, and really works in their favor for interesting PR titles coupled with a genuinely unique way for consumers to ‘consume’ (no pun intended) the traditional QR code. The ads will be in print publications like People and Us Weekly, featuring full page QR codes made entirely from fresh lemons and avocados.

Here’s a look into the creation process of the new QR code campaign via a very pretty video:

[via Adweek]