Nescafé Is Selling A Keg Full Of Espresso

Nescafé is changing the way fans tailgate ahead of the World Cup. The world’s largest coffee brand has just introduced the limited-edition Nescafé Espresso Keg.

Designed for sharing, each limited-edition keg holds approximately 20 servings and comes with one 10-oz bottle of Nescafé Espresso Concentrate Black, one 10-oz bottle of Sweet Vanilla, and a recipe card to achieve the “perfect pour.”

The keg puts espresso at the center of how fans come together and kicks off “The Nescafé Third Half,” a new U.S. and Mexico soccer-inspired campaign. Nescafé has drafted soccer legends, Landon Donovan and Luis García, to anchor the campaign in the culture of the sport.

“Since my first professional soccer season, my mornings have started with a cup of Nescafé, so partnering with the brand on their ‘Third Half’ campaign is a full-circle moment for me,” said Landon Donovan.

The Nescafé Espresso Keg has three exclusive drops on this Friday (May 15), May 21, and June 11 at 2 p.m. ET at nescafe.com/espressokegs for $10—in honor of Donovan’s iconic jersey number.