Khloé Kardashian Expands Khloud With New Protein Chips

Khloud Protein Chips from Khloé Kardashian are hitting shelves April 8, marking the brand’s first expansion beyond its viral Protein Popcorn.

Khloud is stepping into the chip aisle with a protein-forward tortilla chip made from non-GMO corn masa and avocado oil, packing 7 grams of protein per serving. The new Khloud Protein Chips launch in three flavors—Sweet Heat, Nacho, and Buffalo—and will be available exclusively at Target and on Target.com.

Khloé Kardashian launched Khloud in 2025 with its Protein Popcorn, which quickly scaled into tens of thousands of retail locations. With this next move, the brand is applying its “Good Stuff, Zero Fluff” approach to one of the biggest categories in snacking.

Instead of traditional formulations, Khloud builds its chips with pea protein baked directly into each tortilla chip and skips seed oils altogether, leaning into the growing demand for protein-forward, ingredient-conscious snacks.

Khloud already has a strong retail footprint, with products stocked at major chains like Starbucks, Walmart, Kroger, Albertsons, and Amazon. The chip launch signals a push into a much larger lane, as tortilla chips rank among the biggest segments in salty snacks.

Khloud Protein Chips land April 8 at Target, with direct-to-consumer availability through KhloudFoods.com starting April 21.