Maruchan Brings Free Ramen And Merch To Coachella Weekend
Maruchan’s ramen pop-up near Coachella doesn’t wait inside festival gates, it meets people on the way in.
Set up at Cabazon Outlets just minutes from the festival grounds, the Maruchan ramen pop-up taps directly into the flow of traffic heading to and from the desert. Instead of competing for attention inside, it catches festivalgoers where they’re already moving.
The pop-up runs across both weekends, April 9–13 and April 16–20, and brings a full experience with it. Free ramen samples lead the way, alongside specialty menu items inspired by fan-favorite flavors, limited edition merch, interactive photo moments, and surprise giveaways.
It plays like a pit stop built for the moment. Quick, easy, and shareable without needing a wristband.
Hours of the Marumart run Thursday through Monday from 10 AM to 9 PM, with Sunday closing at 8 PM. The activation opens to the public on April 9, following a preview event for media and creators on April 8.
Maruchan set up the pop-up right where festival traffic already flows, catching people on the way in and out instead of fighting for space inside. After a long drive or a full day in the desert, a quick stop for hot ramen just makes sense.
