Natural Light’s Wildest Marketing Stunts Ranked
Natural Light Beer’s marketing needs to be studied. The brand is never not working when it comes to creating fun, if not crazy, promo ideas.
The latest example is Natural Light’s Lawn Brew, a custom mix of spent beer grains and fresh fertilizer. Packed with nutrients and fiber, the spent beer grains mixed in Lawn Brew helps create a balanced soil base, improving structure and supporting stronger, healthier grass growth.
For a limited time starting today (March 24), 64-ounce bags of Lawn Brew are available for $14.99.
Here are some other promos that the folks that Natty Light has done over the years.
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Lawngerie
This past Valentine’s Day, Natty Light created a sexy little number for your lawnmower. Yes, you read that right. Natural Light Lawngerie is a lacy, silky protective cover to keep lawn care equipment looking extra sexy and safe.
Treadmower
In the spirit of “new year, new you,” Natural Light Beer made the treadmill fun by bringing the “joy of moving the lawn” indoors the Treadmower. It features a custom mower deck, handle, and immersive screen that turns into a never-ending lawn.
Garageflage
The garage is safe space for many to hide away in. Natty Light took it to the next level with its Garageflage, a head-to-toe clothing line featuring prints of pegboards, tools, and workbenches so you could “disappear” whenever you want.
ToolBar
Keeping in the garage theme, last Father’s Day the brand introduced the ToolBar. By applying Murphy bed technology to a workbench, it offers a space-saving solution. When flipped down, the ToolBar features a pegboard to hang your tools and a flat work surface with enough space to work. When folded up, that same surface has a built in dartboard and can holders.
The Neighborator
Prior to going garage, Natty Light was mending fences in the backyard. In 2024, they unveiled The Neighborator, a double-sided beer fridge, designed to be installed in the fence line that separates neighbors’ yards. Featuring all-weather protection and a dual-sided lock and key mechanism that provides secure access from both sides, neighbors can enjoy a cold one without having to leave their yards… or see their neighbor.
Brewzie
Natural Light went dockside in 2023 with this collaboration with boat shoe brand Sperry. The Brewzie, featuring Sperry’s renowned razor-cut Wave-Siping technology, is a beer-holder that will give the shoe brand’s Top-Siders a new lease on life and keep your beer secure on deck.
Mullet
In 2022, to celebrate the launch of their Vintage Cans, the brand offered to pay fans to get a mullet with beer every month for as long as they kept the hairstyle all year long.
Natural Flight
Natty Light even had a fun yet safe promotion during the pandemic. Mimicing airlines’ then popular flights to nowhere, in which you take off from and land in the same location, one winner and their friends got the chance to ride luxuriously on a “Nattified” aircraft. The private jet was equipped with TVs, gaming systems, food, and Natty Light merch.
Dorm From Home
When college campuses closed in 2020, Natural Light wanted to bring freedoms of on-campus living home. Dorm From Home, a tiny house concept for college students, was parked in one winner’s backyard or driveway and came equipped with a flat screen TV, heat/AC/electric, mini fridge, gaming system, ans a semester’s worth of Natty Light beer money to enjoy responsibly.
