Cheez-It Releases Its First-Ever Gluten-Free Flavor

Photo: Mars, Incorporated
Photo: Mars, Incorporated

Fans have clamored for a gluten-free variety of Cheez-It Original for years. Well, the wait is finally over. For the first time ever, Cheez-It Original Gluten Free crackers have finally arrived.

“We took the time to get it right, working carefully on the recipe and process to ensure gluten-free snackers can enjoy the same cheesy flavor and satisfying crunch without compromise. Now, even more fans can finally enjoy the Cheez-It experience they’ve been waiting for,” said Cara Tragseiler, Senior Brand Director for Cheez-It.

More than 25 million Americans who live with celiac disease can now experience one of the most popular, top-selling cheese-flavored snacks around. Now available at retailers nationwide, Cheez-It Original Gluten Free crackers are made with 100% real cheese and come in a 9-ounce box for $4.49. 

To coincide with this milestone, the company has announced a new lineup of snacks for 2026, each of which are hitting stores next month. Here’s a sneak peak of what to expect:

  • Cheez-It Ultimate Snack Mix: A mix of fan-favorite Cheez-It products (Cheez-It Original, Cheez-It White Cheddar, Cheez-It Snap’d® Double Cheese and Cheez-It Grooves® Sharp White Cheddar) and salted square pretzels creates a multi-textured, cheesy and savory snack that’s perfect for sharing or enjoying straight from the box. Cheez-It Ultimate Snack Mix was created to satisfy consumers’ cravings to sample multiple types and flavors of Cheez-It in one package with the perfect balance of cheesy, crunchy and salty in every bite. (MSRP: $4.49)
  • Cheez-It Crunch: This bold new snack combines 100% real cheese with a more satisfying crunch and a 3D shape designed to deliver edge-to-edge bold flavor in every bite. Cheez-It Crunch comes in three delicious flavors – Kick’n Nacho Cheese, Zesty Jalapeno Cheddar and Sharp White Cheddar, now available in full size 6.5 oz bags for the first time at retailers nationwide. (MSRP: $4.49)
  • Cheez-It Snap’d Honey BBQ: A sweet and smoky blend of honey, tomato, hickory and cheddar cheese coats these baked, not fried chips. The irresistible seasoning and ultra-light crunch deliver a flavor-forward bite designed to delight both chip lovers and longtime Snap’d fans. (MSRP: $4.49)
  • Cheez-It Grooves Loaded Nachos: Inspired by loaded cheesy tacos, these ridged crackers combine toasted corn tortilla, savory taco seasonings, beefy flavor and cheddar cheese for a bold, crunchy snack experience. (MSRP: $4.49)

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