Uncrustables Joins The Protein Trend

Uncrustables is easily one of the best on-the-go protein snacks. In the past year, it’s been busy as it launched its first new flavor in 10 years and first-ever limited-edition flavor. Now, Uncrustables has announced two new flavors with an extra dose of protein: “Up & Apple” and “Bright-Eyed Berry.”

Up & Apple combines peanut butter and apple cinnamon jelly, and Bright-Eyed Berry blends peanut butter with classic strawberry jam. Both flavors include 12 grams of protein, which is the highest amount of protein ever offered by an Uncrustables product. They also offer more fiber and whole grains.

“We’re redefining what it means to be a morning person by helping consumers start their days in a more delicious and convenient way,” said Chris Achenbach, Marketing Director at The J.M. Smucker Co. “As traditional breakfasts give way to whatever you can grab, sip, or snack on first, Uncrustables is ready for them.”

Up & Apple and Bright-Eyed Berry were designed for people who live active lifestyles and require functional fuel, making them perfect for athletes. The new flavors join Uncrustables’ existing lineup of Grape, Strawberry, Honey, Raspberry, Chocolate Flavored Hazelnut Spread, Reduced Sugar Grape, and Reduced Sugar Strawberry.

Find Up & Apple and Bright-Eyed Berry today at retailers nationwide.