This Steve Aoki-Backed Mint Wants To Boost Your Brain, Not Just Your Breath

The word “functional” is popping up everywhere nowadays. From Pepsi’s new prebiotic soda to Coca-Cola’s Simply Pop and more. Consumers are demanding more healthy-for-you ingredients and companies are listening. 

Neuro Gum, a functional gum and mints brand, has linked with celebrity DJ and brand ambassador, Steve Aoki, on a limited-edition Strawberry Cake-flavored mint. 

The Strawberry Cake Mints, designed to support cognitive function and energy production, contain 2o milligrams of natural caffeine, L-theanine and essential B vitamins (B6 and B12). It’s Neuro’s first-ever fruit-flavored product. 

“Collaborating on the Strawberry Cake-flavored mint seemed like a natural way to honor how much the brand has benefited my energy levels and focus,” Aoki said. 

The brand’s full range caters to a wide range of functional needs like increasing energy, memory, calmness and sleep. The Neuro Mint Strawberry Cake mints are now available online.