CELSIUS Looks To Be The Official Sip Of Festival Season
The Sloan Park Festival Grounds in Phoenix, Arizona, shook the weekend of May 18 as fans flocked to Breakaway Festival, presented by the CELSIUS Essential Vibes Tour. Two Friends, Gryffin, SOFI TUKKER, and The Chainsmokers headlined the stage, joined by other top EDM acts, treating festivalgoers to dazzling light shows and thumping bass drops. Breakaway Festival is just one stop on the CELSIUS Essential Vibes Tour, which is bringing the energy nationwide with themed activations and epic launch events.
If the Arizona stop was any indication, festival season will be packed with great music and essential vibes. I witnessed EDM duo Two Friends kick off the weekend with a surprise pop-up inside a CELSIUS Retro Vibe-themed Airstream, setting the tone for two high-energy days at Breakaway. They were joined by podcast host, comedian, and CELSIUS brand partner Jake Shane, who appeared briefly during the set to toss out free CELSIUS, T-shirts, and hoodies.
At Breakaway Festival, against a backdrop of pulsating 808s and stylish festival crowds, the CELSIUS Vibe House kept the party going as the resident refuel hub. Inside this retro-inspired lounge with neon accents, I sipped freshly iced CELSIUS, played skee-ball, rested my dancing feet, and captured Instagram-worthy moments. It’s one of several fun activations that elevated the festival experience. The brand also placed Flowater hydration stations throughout the grounds for additional refreshment, allowing me to try the new flavored hydration packs.
Pairing CELSIUS with booming basslines and packed dance floors makes perfect sense. It’s clinically proven to accelerate metabolism and burn body fat when exercising — or, in festival terms, when dancing your butt off. Each can has everything you need to party until sunrise, delivering 200 milligrams of caffeine and seven better-for-you vitamins: Calcium, Vitamin C, Riboflavin, Niacin, Vitamin B6, Vitamin B12, Biotin, Pantothenic Acid, and Chromium. Now that festival season is underway, the brand aims to keep that same energy all year-round with more pop-up-style events at major festivals and venues.
The CELSIUS Essential Vibes Tour celebrates the upbeat, active side of life. Big names like Louis The Child, Zedd, and Tiësto are set to perform at upcoming stops, including more Breakaway Festival dates and one-off events like the Sonic Temple Art & Music Festival in Columbus, Ohio and CMA Fest in Nashville, Tennessee. On April 25 and 26, the tour hits Tampa, Florida, followed by Louisville, Salt Lake City, Atlanta, and more.
One city at a time, CELSIUS is proving why it’s the ultimate festival companion. To learn more and purchase tickets, click here.
