Crystal Light Gets Into Canned Cocktails With New Vodka Refreshers
Crystal Light is joining the canned cocktail scene with its Crystal Light Vodka Refreshers. According to the brand, nearly 1 in 5 of their consumers use its signature flavors as mixers in cocktails. So, they decided to save them the added step.
Launched with two flavors, Wild Strawberry and Lemonade, Crystal Light Vodka Refreshers are 77-calorie, zero-sugar beverages crafted with a blend of the brand’s flavors, vodka, and carbonation.
“With tens of millions of social media videos showcasing creative ways to mix Crystal Light into cocktails, creating a delicious lower-calorie vodka refresher was a natural step for us,” said Jeremy Kross, Director of Beverage Mixes at The Kraft Heinz Company. “We’re bringing fans a ready-to-drink version in a new format – now with a light, refreshing twist– offering the same signature flavors they know and love.
According to reports, nearly 40 percent of hard seltzer drinkers prefer lower-alcohol options (under 4% ABV). Crystal Light Vodka Refreshers have a 3.8% ABV.
Crystal Light Vodka Refreshers hit shelves this month at select retailers in the Northeast U.S. region in a four-pack for $9.99, with plans for a larger expansion, new flavors and multipack options next year.
