Heinz Debuts Condiments Line Inspired By Global Flavors
Heinz is taking its sauces on a world tour. The condiment brand has just debuted its Flavor Tour line of condiments: three sauces inspired by cuisines from around the world.
Available in Mexican Inspired Street Corn, Korean Inspired Sweet & Tangy BBQ, and Thai Inspired Sweet Chili, the Flavor Tour sauce line underscores Heinz’s commitment to expand its offerings beyond ketchup.
The Mexican Inspired Street Corn sauce combines chipotle, lime and corn to bring a creamy and smoky taste. Korean Inspired Sweet & Tangy BBQ sauce mixes gochujang, doenjang and soy sauce for its flavor. Lastly, Thai Inspired Sweet Chili is a slightly spicy, slightly sweet sauce merging ginger, sriracha and sesame oil.
“Americans are hungry for condiments that offer globally inspired flavor and versatility at an accessible price point, and we saw an opportunity for Heinz, a beloved and trusted brand, to inspire fun new ways for people to enjoy their favorite foods,” says Angie Madigan, Vice President, Taste Elevation Marketing at The Kraft Heinz Company. “Leveraging our expertise in creating some of the world’s most beloved sauces, we designed the Flavor Tour line as the ultimate solution for these fans.”
Heinz Flavor Tour sauces are made with no artificial flavors and ingredients like Gochujang and Chipotle Peppers that celebrate the cuisines that inspired the sauces.
