Jolly Rancher Unveils New Twist: Introducing Jolly Rancher Ropes

Candy is always exciting because it often brings something you didn’t even know you were waiting for—especially when it’s Jolly Rancher! They’ve collaborated on Pop-Tarts, made a shake with Carl’s Jr., and even showed up in Applebee’s cocktails. Nobody asked for those things, but they probably hit the spot! Now, Jolly Rancher is back with their latest creation: Jolly Rancher Ropes, and it’s bound to be just as good.

Rope candy isn’t a new concept—we’ve seen it from Sweet Tarts, Nerds, Laffy Taffy, and even Cow Tales for the old heads. Now, Jolly Rancher is finally putting out their version, adding to their small lineup of chewy options. Aside from Jolly Rancher Gummies and their variations, the brand is mostly known for hard candies that leave you with lip smacks and a colorful tongue after a few minutes of savoring.

There will be two bag options at launch, featuring four classic flavors: Watermelon + Green Apple and Blue Raspberry + Cherry. These are the quintessential Jolly Rancher flavors (shout out to grape), so it makes sense to start with the classics in a new form. Jolly Rancher Ropes will be available nationwide and online in 6oz and 10oz bags—what I like to call “the perfect size for me” and “the perfect size for me with a little extra.”