KitKat’s Latest Flavor Takes Vanilla To The Next Level
Chocolate has long dominated the candy game but vanilla is finally getting a break. KitKat listened to the pleas of fans and are releasing KitKat Vanilla as a permanent flavor this fall.
KitKat Vanilla gives vanilla fans a new way to experience the flavor in the KitKat bar they already enjoy, as according to surveys, 89% of consumers say they like or love the vanilla flavor.
To celebrate, KitKat is giving fans a “break” through a giveaway on Instagram, where four winners will receive KitKat-branded BÉIS Carry-on luggage filled with KitKat Vanilla bars. One grand prize winner will receive an additional $1,000 toward travel expenses to spend on a vanilla getaway this fall.
“As the brand known for giving fans a break, we’re thrilled to deliver another exciting addition to the KitKat lineup with the release of KitKat Vanilla for fans hungry for new flavors,” said Lindsay Morrow, Senior Associate Brand Manager, KitKat. “With the KitKat Vanilla break giveaway, fans get the best of both worlds – the vanilla flavor they love in a familiar treat and a moment of relaxation amidst the chaos that the fall season can bring.”
KitKat Vanilla is available now at nationwide retailers in standard and king sizes.
