We Didn’t Ask For Cinnamon Toast Crunch Bacon, But We Might Need It

Maybe this product has always lived in the back of our minds as a dream breakfast “what if.” Perhaps the combo of sweet and salty truly is omnipotent. That’s the only explanation I can think of for the existence of the new Cinnamon Toast Crunch Bacon from Hormel Black Label.

This highly unexpected bacon flavor is a limited-edition release that combines the sweet and salty tastes of two beloved brands. The new Black Label Cinnamon Toast Crunch Bacon features thick-cut bacon rubbed with Cinnadust seasoning—a blend of cinnamon and sugar—creating a crispy, sugary crust balanced with the savory taste of bacon.

Designed for snacking or pairing at any time of day, this collaboration blends the boldness of Hormel Black Label Bacon with the nostalgic sweetness of Cinnamon Toast Crunch.

Black Label Cinnamon Toast Crunch Bacon will be available starting September 16 at select Walmart stores, with plans to expand to Kroger locations in the following weeks while supplies last.