General Mills Debuts LOADED Versions Of Cinnamon Toast Crunch And Other Classic Cereals

There’s a new cereal on the block called LOADED, and it puts a lavish spin on favorites like Cinnamon Toast Crunch, Cocoa Puffs, and Trix. Elevated with delicious vanilla crème, each box is looking to bring a sweet upgrade to breakfast. To celebrate the new cereal, General Mills is releasing a limited-edition collection of LOADED swag. 

Called the “Get Cereal Rich with Me (#GCRWM),” the cereal comes with accessories perfect for those with a “Cereal Rich” mentality. It includes:

• A metallic gold crown-shaped bowl: Level up the breakfast table aesthetic with this fancy accessory that helps ensure no crumbs are left behind.
• A lavish plush robe with removable pockets: Getting ready in an old T-shirt? Not very luxe. Instead, fans can store LOADED cereal in this comfortable outfit so they can easily pair their favorite breakfast flavors with an elevated #GRWM routine.
• A 2-in-1 jade roller + spoon: The morning tool you didn’t know you needed – use one side to treat skin to a glowy, smooth upgrade while using the other to dive into a bowl of delicious cereal!

“Our fans love discovering new ways to enjoy the flavors of their favorite General Mills cereals and our brands love being part of their morning routine,” said Brandon Tyrrell, Senior Marketing Communications Manager at General Mills in a press release. “We know we had an opportunity to bring the brands fans love, but bigger and bolder. LOADED brings even more fun and flavor to the breakfast table to help our fans max out on life starting the moment they wake up.”

Drops start on February 5 at livinloadedcereal.com and continue throughout the month. Bundles include “Cereal Rich” swag and come with all three flavors of LOADED cereal. General Mill’s new LOADED Cereal is available nationwide for $6.88 per box.