Instacart Launches Division To Supply Restaurants With Quick Restocks

Owning a restaurant can be an unpredictable undertaking. One of many challenges is making sure you have enough food for service. There’s nothing worse than running out of a popular menu item during a busy lunch-rush. Even still, no matter how precise the restock order is for the next day, restaurants often end up running out of an ingredient. 

In an effort to help restaurants avoid that growing cloud of disappointment, they send runners to the nearest grocery store in hopes of finding the missing stock. While that’s still the norm, in recent years restaurants began turning to Instacart to solve their stock problems.

Responding to the growing trend, Instacart has launched a division dedicated to serving small and medium-sized restaurants simply-titled called “Instacart Business.” The decision was made after the company did a deep dive into its customer data. It was discovered that many of its customers were actually businesses. Furthermore, businesses on average showed better retention, shopping variety, and ordered larger quantities of items than individual orders.

In-app perks for restaurant business owners will allow them to access tools for tax exemptions and invoicing, products they may want, and other business-centric features. For clarity, Instacart doesn’t plan to interrupt the already-existing restaurant supply chain, it only hopes to help out when a spot is stuck between a wok and a hard place.