Other Fast Food Brands Are Roasting Taco Bell’s New Chicken Sandwich Taco

Taco Bell made a splash with their latest item in the Crispy Chicken Sandwich Taco this week, which was met with excitement for some and confusion from others — color me the latter as the “bun” or whatever the chicken held looked more like a bao. Turns out the news of The Bell throwing their hat in the chicken sandwich wars didn’t go unnoticed by some of the other big players in the scene, namely Zaxby’s and Popeyes Chicken.

The two popular fried chicken franchises wasted no time in taking their shots at Taco Bell’s Crispy Chicken Sandwich Taco, with Zaxby’s firing off the following tweet:

introducing our new chicken sandwich taco pic.twitter.com/sG5uHJS2mP

— Zaxby's (@Zaxbys) February 23, 2021

Popeyes, noted for being one of the best fast food fried chicken chains in the country, let it be known that Superman’s cape shall not be tugged at:

@popeyeschicken

#LoveThoseTacosFromPopeyes #FYP #ForYou #DIYrecipes #DIYtacos #PopeyesChicken #popeyeschickensandwich

♬ original sound – Popeyes Chicken

Though Taco Bell usually nails it in terms of menu innovations, the curious application of a taco and sandwich together seemed like a misfire that was easy prey to the bigger birds on the block.