Giant Food Made Of Snow Is Truly Next Level Advertising

What do you do when billboards are played out, social media saturation has taken its toll and your town is flooded with snow? Carve your brand into the ice! That’s what’s going on outside of a Louisburg, Kansas Sonic Drive-In location. Courtesy of Christy Long‘s photo seen above, we see an oddly scrumptious rendition of the restaurant’s Coney Dog made entirely out of colored snow.

According to an album later uploaded on the official Sonic Facebook page, it seems that same Louisburg location has continued their food sculpting work to make Snow burgers, Snow Mints, Snow Tots and Snow Fruit. The album shouts Wayne Schawlm and Kris Greene, who we’ll assume are the henchman responsible for spearheading this project.