New York Knicks and 1800 Tequila Strike Up Relationship

While the New York Knicks weren’t able to lock-in LeBron James this past offseason, they did succeed in locking in an arguably more interesting sponsorship in the form of 1800® Tequila brand. The multi-year partnership with the team will involve multi-platform marketing, featuring courtside LED branding, GardenVision center-hung scoreboard at Madison Square Garden and various fan participation in-arena promotional activities involving 1800 Tequila.