A McDonald's in Stockholm, Sweden is giving customers the chance to trade their recyclables for burgers. Yep, it's exactly what it sounds like. A local billboard advertised that the fast-food corporation (at least in Stockholm) was accepting "cards, cash and cans." Great alliteration there, Mickey D's.
Attached to the board was a roll of black plastic bags. The breakdown of the trash bag deal invited customers to tear out a garbage bag. For collecting a total of 10 empty cans, customers received either a hamburger or cheeseburger. For collecting 40 cans, they could get a Big Mac.
The campaign was designed for Swedish music festivals so that attendees have something productive to do with their leftover cans. I wonder how many cans got you some Chicken McNuggets.