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Capri Sun's New 'Clear Bottom' Pouches Help You Spot Mold Before You Drink

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Capri Sun, the everykid's go-to spirit in the metallic blue pouch, also happens to be free of artificial colors, flavors, and preservatives. And while this would normally be a good thing, it also means the drink is notoriously susceptible to mold. Thanks to a nifty new packaging update, however, both kids and parents will be able to see the contents of the space-age juice bags before they come anywhere near their or their children's precious mouths.

Beginning this month, Capri Sun is introducing a new clear-bottomed juice pack, along with a new tagline that lets folks know they can "See the goodness before it's gulped." According to Ad Age, the update came after about a year of development and plenty of concern from parents on social media over the safety of their children's juice drinks.

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"The level to which things are accentuated in social media, it really changed the way we wanted to engage with moms," Greg Guidotti, a senior director at Kraft Foods, told Ad Age, "We've spent a lot of time speaking to the consumer-response groups. We want to offer empathy and offer it with transparency."

Of course the mold, which develops from the normal process of fermentation due to Capri Sun's preservative-free formula, is said to present little to no health risks if consumed. Still, better safe (and not totally grossed out) than sorry.

Picthx Capri Sun