Tag: redesign

How IHOP’s New Menu Design Persuades You to Order More Food

January 23, 2014 // 4:03 pm

After receiving customer complaints on how their previous menu had “too many choices and too much text,” IHOP completely redesigned the menu’s look. The revamped spread resulted in a 3.6 percent increase in store sales, according to Bloomberg, and throws out the daunting wall of text for a more…

7-Eleven Gets Wooden Fruit Baskets and Aims for Millennials with Trader Joe-Esque Makeover

October 16, 2013 // 3:54 pm

Yep, the hipster aesthetic is officially dead. For years, we’ve watched corporate logos get ironed out, flashy signage be replaced with adorable handwritten chalkboards. Love distressed wood? Congratulations, here are 500+ restaurants whose tables came all the way from the Himalayas! Best of all, at least half…

Behold, a Potato Chip Bag Redesign for Fellas Endowed With Big . . . Hands

September 19, 2013 // 6:00 am

F@#k potato chip bags. Big-handed or not, this is one statement we can probably all agree on. F@#k them for being half-air. F@#k them for tempting us at Subway. F@#k them for leaving grease all over our salty, sticky little hands.

In attempt to make their chips “manlier,” potato

Lay’s Crusted Chicken and Every Other Reason to Spend Your Summer at Dave and Buster’s

June 29, 2013 // 6:16 pm

Apparently Dave and Buster are real guys. Dave ran a Texas-based video game/pool hall called Slick Willies. Buster was a General Manager at the TGIFriday’s next door. Thirty-ish years ago, they realized their respective customers kept running back and forth between the two and came up with the genius

Bowling for Cheese — Chuck E. Cheese Mascot Gets Dated Redesign

July 5, 2012 // 2:16 pm

Is it too soon to revisit the 2000s? CEC Entertainment Inc., the parent company of Chuck E. Cheese, doesn’t seem to think so.

In an attempt to breathe some life back into its 35 year old franchise, CEC has transformed its mousy mascot into a tiny, CGI punk rocker,…