This is a Website Made Out of Real Bacon

Following the bubbling stigma that “Everything is better with bacon,” Kraft Homestyle brand has partnered with popular sports website BleacherReport.com to create a web presence made entirely of real bacon. The new website was made as a promotional tool for Kraft’s new Homestyle Sharp Cheddar and Bacon variety, which features real Kraft cheese sauce, ridged elbow macaroni and bacon bits.

The project was executed by ad agency CP+B with over 1,000 strips of bacon. The baconized version of Bleacher Report will run all day today, tomorrow and then again next Saturday, April the 7th, in order to increase awareness for the star product during the height of March Madness.


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