These Former Apple Employees Created User-Friendly Weed Edibles

This November California voters will have the opportunity to vote on cannabis legalization the in Golden State. However, the legalization movement is already spreading quickly with the success of states that have already passed recreational use policies, like Colorado and Washington State.

Now, with loosened regulations around cultivation and legalization, new businesses are beginning to jump at the opportunity to create the newest trends in cannabis culture — specifically with edibles. From weed gummy bears to extract-based gelato, as the market for these weed-based eats is expanding, companies are working hard to make using these psychoactive-products enjoyable — and safe.

The Oakland-based edible company, Dèfoncè Chocolatier, which is linked to former Apple employees, is working to create an aesthetically-pleasing, and ‘user-friendly’ edible that won’t make you feel like you’re in a Salvador Dali painting.

With an innovative pyramid shaped design, the culinary-cannabis engineers behind the brand wanted to eliminate the guessing game when it comes to users trying to figure out how large of a dose they should consume — or have already consumed.

By incorporating the geometrical shapes into the chocolate bar, the company was able to precisely measure the amount of THC in every bar and include a diagram of recommended doses.

As the canna-business industry begins to merge into the legal realm, it’s refreshing to see companies like Dèfoncè Chocolatier paving the way for new concepts that will change the way people think about and interact with the recreational cannabis industry.