Following a limited release of the product last year, Jack Daniels Distillery announced the national, permanent addition to their line of whiskeys: Jack Daniel's Tennessee Fire.
Given the extreme popularity of Fireball Cinnamon Whisky within the coveted millennial demographic and the distillery's success with flavored whiskey in the form of Jack Daniel's Tennessee Honey, it's hardly shocking that there's a new player in the spiced whiskey game.
Jack Daniels Distillery consistently sells about three times as many cases as Fireball annually (likely due to the overall growth of whiskey consumption), but this accounts for all of the distillery's whiskey products in comparison to the singular Fireball brand.
Jack Fire joins a slew of other spiced whiskeys trying to knock Fireball down a peg: Jim Beam's Kentucky Fire (August 2014); Wild Turkey's American Honey Sting (October 2014); and the new Cinnamon, Spiced and Sarsaparilla Jeremiah Weed flavors (November 2014).
