Mock Taco Bell Pop-Up Serves Vegan ‘Taco Bell’

At last week’s Natural Products Expo West in Anaheim, California, a faux meat company called Beyond Meat set up a mock Taco Bell pop-up serving tacos made with vegan chicken and beef. All you health-conscious stoners out there, meet Taco Beyond.

The booth was decked out in full T-Bell-esque trimmings, from the golden bell to the bold red and purple fonts. According to Beyond Meat Chief Operating Officer Tony Prudhomme, their goal was to spam the fast food giant’s social media in hopes that the corporation will one day use their vegan meat products on the menu. All weekend, visitors took photos in front of a red and purple backdrop and uploaded them under the social tags @tacobell, @BeyondMeat, and #GoBeyond.


“We see ourselves as a meat company that makes all its products from plants. We believe that there’s a better way to feed the planet. We don’t want customers to have to make sacrifices to enjoy the things they love,” explained Co-Founder  Brent Taylor.

We got the chance to sample the mock-beef taco ourselves and the verdict: it wasn’t bad. You probably couldn’t tell it wasn’t meat unless you already had a heads up. The protein was definitely meat-similar and they nailed the seasoning. Not too shabby.


Prudhomme says the company loves the Taco Bell brand. They just want to see something sustainable and healthy on the menu.

As for Taco Bell,  it’s still a little too early to tell if the corporation will issue an official response, but Beyond Meat looks like their having fun just flooding the Taco Bell social media.

“We’ll probably get a cease and desist letter Monday,” Prudhomme joked.


Pete is a guy who enjoys comics, cartoons and crappy movies. Favorite foods include pizza, mexican and pretty much anything that has to do with breakfast. If the three were combined, it would be preferred. His browser history is filled with food porn.

  • Anonymous

    I do tire of just 7 layer burrito’s & bean burrito’s. A veggie beef option would be great.

    • Linda Lovelush

      Our Taco Bell got rid of the 7 Layer Burritos.

      The Philistines.

      • Anonymous

        Ugh! Criminal. I’d write many a letter. (not that I eat there often, but when I want a 7 layer, I want one!)

        • Linda Lovelush

          Same here. I really liked them. Someone was picking lunch up for us one day from TB and I told them to get me the 7-Layer Burrito. So they come back with the food and told me, “They don’t have the 7-Layer Burritos anymore.”

          I was like WHAT??? Are you serious???

          He goes, “Yeah, so I got you the 5-layer thing instead.”

          That was the most disgusting looking thing I’d ever seen from Taco Bell. Two kinds of cheese, a sloppy mess of beef and beans and sour cream. I couldn’t eat it.

  • Anonymous

    Yum! Soy and soy-by-products.

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