Buying snacks is never easy. All that packaging in the aisles can quickly become overwhelming.  There are simply too many mascots, bright colors, and flashy packaging clamoring for your attention.  When you consider that the “average person sees up to 5,000 ads” a day, you can imagine how exhausting it all becomes.

All of this could by cited as inspiration for Astrepo, a creative agency that released a photo series taking packaging down to a calmer place.  Minimalist versions of Nutella, Nesquik, and Tabasco sauce are only a few of the featured pieces, which show the progression from recognizable logos to more streamlined conceptual pieces.  The stark simplicity of each transformation a commentary on the folly of branding ideals.

But what do you think? Do you prefer the minimalist versions, or the tried-and-true classics?

H/T First We Feast