A few months ago, we rediscovered that Zima, the clear malt alcoholic beverage of the 90s, had turned up in Japan, where it has evolved into a popular drink among socialites and the night life crowd. Still, there was little discussion about Zima ever being reintroduced to The States. Until now.
There is now a strong buzz developing over the notion that Zima might finally return to the United States, ending its lengthy hiatus.
While no official word on a return dates has been confirmed by its distributor Molson Coors, several news reports have cited this return as a strong possibility.
Last week, Beer Business Daily, a popular beer industry blog, broke the news about a potential limited time Zima return. The news was subsequently sourced by other outlets reporting on the news.
Additionally, Ad Age reported that a Molson Coors representative explained that more news regarding this historic return would be revealed zoon.
"More news [is] coming soon," a MolsonCoors spokesperson told Ad Age. "If you're one of the zillion fans who have missed Zima, the answer should be clear."
If you're 21 now, there's probably no way you remember Zima, but hopefully you'll be open to change if these rumors end up being accurate.