Vita Coco Drops New Nostalgic Flavor: Orange & Creme Treat
Coconut water is a go-to for hydration, whether you’re recharging after a workout, recovering from being sick, or just quenching your thirst. While me and my baby (aka Chauncey my Mini Schnauzer) prefer drinking Harmless Harvest or STRANGE WATER, Vita Coco is another leading coconut water brand you can get without lopping off the top of a nut with a machete yourself. Now, they’re mixing things up with a new flavor: Orange & Creme, as part of their Vita Coco Treat line.
The launch of Orange & Creme reflects Vita Coco’s commitment to expanding its coconut-based beverage offerings, giving consumers more ways to enjoy coconut beverages in a variety of delicious flavors. According to the press release, the latest flavor pairs the bright zest of orange with smooth vanilla notes, which is meant to evoke the nostalgic flavors of childhood favorites in a refreshing way. Think orange creamsicle.
“With the launch of Vita Coco Treats last year, we saw a clear demand for beverages in our portfolio that satisfy a craving for something sweet without feeling heavy,” said Jane Prior, Chief Marketing Officer of The Vita Coco Company. “After the incredible response to Strawberries & Creme, we wanted to provide consumers with another beloved flavor—one that brings a fresh twist to a timeless favorite. We’re so excited for everyone to try Orange & Creme!”
Orange & Creme Vita Coco Treats is now available at retailers nationwide, as well as online at vitacoco.com, Amazon, and select e-commerce platforms.
