UPDATE: The cereal box, spoon and bowl all sold out on the Travis Scott online shop within 15 minutes of the launch.
Between Travis Scott's exclusive Jordan collaboration and frequent tour merch releases, anything he drops these days is a must have for hypebeasts and fans alike.
Now, Scott is bringing that exclusivity to the food game, releasing a limited batch of Reese's Puffs cereal that is special to his recent branding on Tuesday, June 25, at Noon PST, (2 p.m. CT).
The Puffs cereal will come in an acrylic box designed by Scott himself, adorned with striking visuals related to his familiar Cactus Jack style.
There is also an official Travis Scott X Reese's Puffs bowl and spoon available on his Website store. The bowl is going for $20 and reads "Don't Cry Over Spilt Milk," while the "enjoy today" engraved spoon is going for $10.
Scott and Reese's will be hosting a public pop-up event June 25 during Paris Fashion Week, where they will officially reveal the box to the world.
If you're a fan of Travis Scott, you know this is a must-cop.