This Steve Aoki-Backed Mint Wants To Boost Your Brain, Not Just Your Breath

Photo: Neuro

The word “functional” is popping up everywhere nowadays. From Pepsi’s new prebiotic soda to Coca-Cola’s Simply Pop and more. Consumers are demanding more healthy-for-you ingredients and companies are listening. 

Neuro Gum, a functional gum and mints brand, has linked with celebrity DJ and brand ambassador, Steve Aoki, on a limited-edition Strawberry Cake-flavored mint. 

The Strawberry Cake Mints, designed to support cognitive function and energy production, contain 2o milligrams of natural caffeine, L-theanine and essential B vitamins (B6 and B12). It’s Neuro’s first-ever fruit-flavored product. 

“Collaborating on the Strawberry Cake-flavored mint seemed like a natural way to honor how much the brand has benefited my energy levels and focus,” Aoki said. 

The brand’s full range caters to a wide range of functional needs like increasing energy, memory, calmness and sleep. The Neuro Mint Strawberry Cake mints are now available online.

More content

CultureProducts
Foodbeast Venture’s First Investment Is A Gen Z Hummus Brand—Here’s Why
Media companies love to say they believed early in a brand. Foodbeast decided to put actual money behind the belief. This week, Foodbeast announced its…
,
Products
Olipop Is Giving Away Soda-Scented Wrapping Paper For The Holidays
Olipop is a prebiotic soda brand that’s been shaking up the beverage industry, known for its high fiber content, with only 2 to 5 grams…
,
Products
Goldfish Is Kicking Off 2026 With New Flavors Like Zesty Ranch, Honey Mustard, And Hot Buffalo
Goldfish is kicking off 2026 and leaning harder into bold, playful snacking. The iconic cracker brand is expanding its lineup with new formats and flavors…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox