To kick off Pride Month, for the first time Pop-Tarts is teaming up with a queer illustrator and NEON-GLAAD to collab on their first pride product ever.

The "Neon Pink Block Party Lemonade" Pop-Tarts showcase Thaddeus Coates's cheerful designs not only on the box but also on the frosting of the toaster pastries — also a first for the brand. Thaddeus Coates explains that the designs are "inspired by a summer block party — a celebration of a community that doesn't prioritize fitting in over living authentically."

Thaddeus Coates is a Graphic Design student at FIT as well as an independent artist. He has a passion for clean and thought provoking design with beautiful and bright aesthetics. His goal is to utilize his gift of design to revolutionize and further inspire and show that "art is a present with a presence."

Each weekend of Pride Month ( June), 450 boxes of the "Neon Pink Block Party" Pop-Tarts will be released for purchase via Instagram for $5. Your purchase will support and publicize for these four BIPOC LGBTQ+ associations:

The Salt Eaters Book Shop - an independent bookshop in Inglewood, CA

Destination Tomorrow - a grassroots agency in Atlanta , GA

Nobody's Darling - a queer and POC-owned bar in Chicago, IL

Bronx Book Festival/The Bronx Is Reading - a social impact organization in New York

Each of the four organizations above will acquire a $10k grant in relation to box sales to further benefit their missions of fostering inclusive communities. Pop-Tarts will also be donating $100k to GLAAD to progress their work in growing recognition for the LGBTQ+ and BIPOC communities.

Support and shop all month long via Instagram.

Happy Pride!