This Buffalo Popcorn Collab Might Be the Cleanest Way to Do Game Day Snacking
LesserEvil is spicing things up for the Super Bowl. The snack brand has teamed with Primal Kitchen for a Buffalo Popcorn.
Popped in avocado oil and spices, the new snack delivers medium heat inspired by Primal Kitchen’s signature Buffalo Sauce. Like all of LesserEvil’s popcorn, it is organic, gluten-free, and Non-GMO Project Verified.
“Like us, Primal Kitchen crafts their products with honest, premium, and purposeful ingredients you know and love, making a collaboration with them seem like a natural fit,” said Caitlin Mack, Vice President of Marketing at LesserEvil. “We worked together to combine our top-selling popcorn with their best-selling Buffalo Sauce to create a bold, flavorful snack fans are going to love, just in time for snacking for the big game.”
To celebrate the launch of the collab, LesserEvil and Primal Kitchen are hosting Sideline Snacker Fitness Series, a series of pop-up workout classes in select cities. A combination of movement, the series will also givie attendees an exclusive first taste of the Buffalo Popcorn.
LesserEvil x Primal Kitchen’s Buffalo Popcorn will be available on LesserEvil.com and select retailers nationally.
