This Bakery Started a Twitter War Against Cronuts and Is Actually Winning

Dominique Ansel created an insane pastry that set the food world ablaze. Yes, the Cronut. Ansel goes to insane lengths to protect that golden name, so much so that even we here at Foodbeast received an angry letter for calling Jack in the Box’s croissant donut a Cronut. Sorry, bro.

Rounds Bakery in Reno, Nevada, received a similar notice from Ansel and were asked to immediately stop using the trademarked name “Cronut” for their croissant donut creation. Only problem is that Rounds said they never called them cronuts. They said they were fully aware that the term Cronut is trademarked and never had any intention of labeling their croissant donuts as such.

So as Ansel’s team of lawyers tried to bully Rounds Bakery, Rounds decided to throw some jabs right back at Ansel, through social media of course.

They started a hashtag #NotACronut and have been sending out snarky apology tweets, trying their best not to infringe on any trademarked terms. There are now a lot of these tweets and retweets from other users, but here are the ones that got it started:

Dear @dominiqueansel I just received your letter, and I feel I must apologize for hurting your feelings. #NotACronut https://t.co/vdXZjoM0IN

— Rounds Bakery (@roundsbakery) October 23, 2014

and

.@DominiqueAnsel To say sorry, I drew you a picture with my Crayolas. Damn, I mean my wax drawing sticks #NotACronut https://t.co/0vxI0YbTU9

— Rounds Bakery (@roundsbakery) October 23, 2014

And for good measure:

.@DominiqueAnsel I ripped open the envelope & got a paper cut. Thank god I had a Band-Aid—oops, I mean an adhesive bandage #NotACronut

— Rounds Bakery (@roundsbakery) October 23, 2014

PicThx Rounds Bakery