This Bakery Started a Twitter War Against Cronuts and Is Actually Winning

cronut

Dominique Ansel created an insane pastry that set the food world ablaze. Yes, the Cronut. Ansel goes to insane lengths to protect that golden name, so much so that even we here at Foodbeast received an angry letter for calling Jack in the Box’s croissant donut a Cronut. Sorry, bro.

Rounds Bakery in Reno, Nevada, received a similar notice from Ansel and were asked to immediately stop using the trademarked name “Cronut” for their croissant donut creation. Only problem is that Rounds said they never called them cronuts. They said they were fully aware that the term Cronut is trademarked and never had any intention of labeling their croissant donuts as such.

So as Ansel’s team of lawyers tried to bully Rounds Bakery, Rounds decided to throw some jabs right back at Ansel, through social media of course.

They started a hashtag #NotACronut and have been sending out snarky apology tweets, trying their best not to infringe on any trademarked terms. There are now a lot of these tweets and retweets from other users, but here are the ones that got it started:

and

And for good measure:


PicThx Rounds Bakery

More content

Eating Out
Taco Bell’s Latest Nacho Fries Are Its Most Loaded Yet
Taco Bell is giving Nacho Fries another loaded makeover. The chain has launched new Pepper Jack Steak Nacho Fries, a limited-time menu item that takes…
,
Eating Out
B.J. Novak’s ‘Chain’ Is Opening A Food Court Pop-Up In An LA Mall With An All-Star Chef Lineup
Chain is taking its nostalgic angle on American fast food to the mall. The pop cuisine brand founded by B.J. Novak is opening a six-month…
,
Products
CHIPS AHOY! Just Dropped Its Most Mysterious Cookie Yet
CHIPS AHOY! is making fans work for dessert. The cookie brand has launched a new limited-edition Mystery Cookie, challenging snack lovers to figure out its…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox