Taco Bell Saves American Economy By Selling 375 Million Doritos Locos Tacos

When Taco Bell introduced their new Doritos Locos taco in 2012, they did more than fulfill the Doritos-flavored fantasies of millions of hungry stoners—they also singlehandedly created 15,000 jobs. The chip and taco combo was responsible for “the biggest launch in Taco Bell history,” as Taco Bell sold over 375 million Doritos Locos tacos in the U.S. alone and made plans to add over 2,000 new American stores in the next ten years to handle customer demand. The massive surge in sales meant that Taco Bell had higher growth rates than fast food giants KFC, Pizza Hut and McDonald’s, despite big industry complaints that federal regulations inhibit growth and prevent job creation.

The United States currently leads the world in both fast food consumption and total public debt, so it makes a weird kind of sense that the solution to American financial woes would come wrapped in Doritos and stuffed with cheese and sour cream. Probably won’t do much to solve the nationwide obesity epidemic (sorry Michelle Obama), but hey, tacos can’t solve every problem. Just the most urgent ones. Like munchies.

H/T + PicThnx  Daily Mail

More content

CultureEating Out
This Wild Lunar New Year Event Is Literally All-You-Can-Eat Fine Dining
All-you-can-eat usually lives in buffet territory. Steam tables. Endless noodles. Maybe soft-serve if you’re lucky. But on February 26, Level 8 in Downtown Los Angeles…
,
Products
Cheez-It Releases Its First-Ever Gluten-Free Flavor
Fans have clamored for a gluten-free variety of Cheez-It Original for years. Well, the wait is finally over. For the first time ever, Cheez-It Original…
,
CultureProducts
The Mini Portion Trend Of 2026: KFC, Snickers, And Everyone Else Is Catching On
2026 is already off to an interesting start in the food industry and its just getting started. There’s another shift that’s shaping the industry and…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox