Research Shows More People Are Talking About ‘Grilled Cheese’ than Cronuts, Poutine & Juicing Combined
Apparently, if you’re still craving Cronuts and tweeting about it, you’re part of the 1% of netizens that still care. The rest have moved onto ramen-crusted chicken wings and grilled cheese sandwiches — the next unspoiled “foodie” territory being conquered.
How did we come to such a pretentious conclusion? We got word of a new tool dubbed Microsoft Social Listening, which pings Facebook, Twitter and blogs (sites with a url) for buzzwords in order to determine what’s trending on the internet. Sentiment for a food term is graded by keywords within an article and headlines, ranging from “positive” words like delicious and wonderful to “negative” words like bland and overrated to grade overall opinion.
However, our dataset was limited to the food terms we chose to rate against each other, rather than all food terms in internet existence. That being said, we plugged in terms we talk about a lot on Foodbeast: ramen, kale, juicing, french press, croissant donut, poutine, grilled cheese, sriracha, and kimchi. We let the fancy technology run the numbers from June 1, 2014 to June 30, 2014 and in the end, this is what we got:
Foods with the most “Share of Voice,” aka the one’s being talked about the most:
From highest to lowest:
1. Ramen
2. Kale
3. Grilled Cheese
4. Juicing
5. Kimchi
6. Poutine, Sriracha (Tied)
7. French Press
8. Cronut Croissant Donut
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Foods with the highest “Sentiment,” aka the one’s with the most positve “feels”
From highest to lowest:
1. Juicing
2. Kale
3. Croissant Donut
4. Poutine, Ramen (Tied)
5. Kimchi
6. Sriracha
7. French Press
8. Grilled Cheese
_______
Note, while “Grilled Cheese” was one of the top foods being talked about, it’s sentiment was the lowest — the most negative — on the list. Which leads us to think… people must be mad hating on that cheesy, melty goodness.
Peek the infographic for more slick nuances and let us know what you discover in the comments.
