Red Robin to Launch New Fast-Casual Chain
Red Robin, the gourmet burger chain voted #1 Best Burger (Full Service) in this year’s Zagat fast food survey, has announced plans to open a “fast-casual” chain, Burger Works, starting Nov. 21 in Denver, Colorado. Features will include the ability to BYOB (build your own burger, duh) and the presence of beer + wine.
Now, if “fast-casual” sounds less like a restaurant concept and more like your most recent relationship (I’ll be here all week, folks), consider this definition from Wikipedia:
A fast casual restaurant is a type of restaurant that does not offer full table service but promises a higher quality of food and atmosphere than a fast food restaurant. In US, it is a relatively new and growing concept positioned between fast food and casual dining>. The typical cost per meal is in the US$8–$15 range.
Burger Works will offer its burgers on the cheap (~$4.99-$5.99) but unlike Red Robin with its signature bottomless fries, BW will cut you off. To make up for it, I guess, they offer the following awesome non-burger menu items:
- A s’more sundae
- Sweet potato fries w/ Thai chili ketchup (what the…)
- Onion straws
Bonus content: it’s really fun to chant “BUR-GER WORKS! BUR-GER WORKS!” over and over and over again. Just saying.
