PRIME Announces It Will Reach $1.2 Billion USD In Sales By End Of 2023
Logan Paul and KSI’s PRIME Hydration has announced that it’s projected to reach $1.2 billion in annual sales by the end of 2023. The impending milestone closely follows another for the company, having recently sold its one billionth bottle. PRIME is a performance beverage brand that was launched in 2022. Along with naturally flavored beverages, PRIME also offers Hydration+ sticks and energy drinks.
Along with the announcement, the burgeoning company has a pop-up in New York City and London called “Gold Store.” There, fans get the chance to experience an immersive activation with gold-colored paintings, sculptures, and more. Each pop-up features an encased vault that contains a 24K gold PRIME bottle worth $500,000. U.S. residents ages 13 and above can participate in the “PRIME Gold Bottle Instant Win Game,” which involves manually selecting a code under a time limit. The game is available to play at both locations.
“We do everything BIG. Since we created PRIME, we’ve made our own blueprint when it came to marketing, scaling, and building the brand. In a short period of time, we’ve become the fastest-growing beverage company in history, selling our one-billionth bottle in just year two. We’re confident our fans will be pleasantly surprised when they visit our celebratory Gold Stores and see what a unique experience our team has built,” said PRIME co-founders Logan Paul and KSI.
The locations for PRIME’s “Gold Store” pop-up are:
- New York, New York: 413 W 14th Street 10014 (Meatpacking District)
- London: 1/15 Shaftesbury Ave, W1J 9HT (West End/Theatre District)
