Postmates’ FoodFight! Initiative Aims To Combat Hunger And Reduce Food Waste
Every night in the city of Los Angeles, there’s an estimated 53,000 homeless people that suffer from hunger. Some other disheartening facts about homelessness in LA are that 15% are family units often headed by a single mother and 25% suffer from mental illness.
Further research reveals it to be an epidemic plaguing the second most populous city in the United States. Faced with these staggering statistics, it’s easy to feel helpless. Rent is skyrocketing and neighborhoods are being gentrified as longtime residents are pushed out. With only 1,270 missions and 24 emergency shelters in Los Angeles County, solutions to the homeless equation seem akin to trying to solve time travel.
Despite these facts, I’m of the belief that it’s better to try than to succumb to hopelessness. One brand that shares that sentiment is Postmates. In partnership with Working Not Working and Vice, FoodFight! was launched in February of 2018. FoodFight! is a new initiative started by Postmates to combat hunger amongst America’s homeless population and reduce food waste in the restaurant industry. The Food Waste Reduction Alliance conducted a study in 2014 that found 84.3% of unused food in American restaurants is disposed of, 14.3% is recycled, and only 1.4% is donated.
Los Angeles has fast become one of the most generous contributors to the initiative with 4 of the top 5 restaurants being based within the city. This year, Postmates introduced 41 new cities nationwide to deliver food from participating restaurants to those in need. Emily Slade, Working Not Working’s Head of Growth & FoodFight! Ambassador had this to say:
“If we can eliminate the friction in the donation process by making it as easy as calling Postmates to make the food donation delivery, then we can really make an impact.”
While still in it’s pilot phase, FoodFight! is rapidly expanding as more restaurants are participating nationwide. Although it may not be the end all be all in the fight against homelessness and hunger, FoodFight!’s focus on waste reduction within the restaurant industry is a great step towards improving how we manage our leftover food. As FoodFight! continues to grow, restaurants and non-profits are invited to join the initiative by emailing [email protected].
